Specialized has been one of the most progressive brands in cycling since 1974. The American brand is known worldwide for its groundbreaking technologies, uncompromising quality, and deep commitment to performance. Whether you're a dedicated road cyclist, adventurous mountain biker, or daily commuter, Specialized offers top-tier bikes, components, apparel, and accessories. The brand is beloved by both recreational cyclists and professional athletes, and is frequently seen in the professional peloton and at world championships.
With the slogan "Innovate or Die," Specialized shows that the brand sees innovation as a core value, and this is reflected in every detail of their products.
Why choose Specialized?
- Incredible innovation: From the first mass-produced mountain bike to advanced carbon technologies
- Wide range: For every cyclist, every terrain, every purpose
- Professional support: Worldwide network of specialized dealers
- Scientifically tested: In our own Body Geometry lab
- Chosen by pros: Including Soudal–Quick-Step and many world champions
The Specialized product range
Specialized offers a complete ecosystem for cyclists. From high-performance bicycles to innovative accessories and apparel, everything is designed with performance, comfort, and durability in mind.
Misuse
Specialized offers bicycles in almost every category:
- Road bikes: such as the Specialized Tarmac , Aethos and Roubaix (for endurance)
- Gravel bikes: such as the Diverge and Crux
- Mountain bikes: including the legendary Stumpjumper , Epic and Turbo Levo e-MTBs
- E-bikes: including Turbo Vado , Turbo Como and Turbo Creo SL
- City and hybrid bicycles: for commuting or recreational use
- Children's bicycles
Parts & accessories
Specialized also produces components such as:
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Saddles (Body Geometry): ergonomically designed and scientifically tested
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Tires (S-Works & Pathfinder): Lightweight and durable, for any terrain
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Helmets (such as Evade, Prevail, Align II): with MIPS protection and Aero profiles
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Shoes (S-Works, Recon, Torch): optimal fit, stiffness and power transfer
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Water bottles , pumps, lights and other bicycle tools
Cycling clothing
Specialized offers a comprehensive line of cycling jackets and rain jackets, bib shorts , jerseys, gloves, and shoe covers . Suitable for road, gravel, MTB, and e-bike use, everything is designed for comfort and performance in any weather.
Specialized technology and innovation
What makes Specialized unique is their continuous investment in R&D and ergonomic design:
- Body Geometry: Scientifically designed contact points for maximum comfort and minimal risk of injury
- FACT Carbon: light and strong carbon construction for frames and wheels
- Future Shock suspension: dampens vibrations and increases comfort on road and gravel bikes
- Turbo motor platform: whisper-quiet, powerful and natural-feeling support for e-bikes
Who is Specialized for?
Specialized focuses on performance-oriented cyclists, but also has a wide range for recreational cyclists and commuters. Whether you:
- Are you a novice racing cyclist looking for a comfortable, reliable bike?
- Are you a gravel rider who wants to make miles on unpaved roads?
- Are you a mountain biker who attacks challenging trails?
- Are you an e-biker who wants to combine speed and comfort in the city?
Specialized offers the right model for every segment, tailored to your level, style and ambitions.
Specialized's main competitors
While Specialized is one of the most dominant brands in the cycling world, it faces stiff competition. Here are the main alternatives:
Pull
- American giant with a wide range of racing, MTB and e-bikes
- Known from the Trek Domane, Madone and Fuel EX
Cannondale
- Innovative brand with unique geometry and suspension technology
- Popular with MTB and gravel riders
Giant
- The world's largest bicycle manufacturer
- Excellent price-quality ratio, widely available
Canyon
- Direct-to-consumer brand, competitive prices for top quality
- Aero racing bikes and lightweight climbing bikes like the Ultimate and Aeroad
Scott
- Strong in carbon development, known for lightweight MTBs and racing bikes
- Aero-oriented frames and innovative e-bikes
BMC
- Premium Swiss brand, focus on racing and time trial
- Known for stiffness, speed and design
- Own brand with solid quality
- Cheaper than Specialized
Buy Specialized at CC5311
At Cycle Center 5311, you'll find a carefully selected range of Specialized products. Whether you're looking for a new road bike, helmet, saddle, cycling shoes, or e-bike, we stock everything Specialized. Our experts are happy to help you with advice on sizing, components, and upgrades.
